This can fall in the juice (Odwalla, Naked), water
(Arrowhead, Dasani), energy (Red Bull, Rockstar) or soda drink (Coke, Sprite,
Mountain Dew) category. Create your own product, one with a unique positioning
that doesn’t exist yet.

1. Category Analysis (Research the category, give a brief
overview of their product and positioning)

2. Consumer Trends (Give a brief analysis of what you
recognize to be the current consumer trends. What are their current needs and
wants? What’s hip?)

3. What and why is your product’s broad positioning?

4. What and why is your product’s specific positioning?

5. What and why is your product’s value positioning

6. What is your product’s total value proposition?

Please note that you have to name the product and come up
with an interesting idea to promote the product. Please include non-advertising
ideas.