THE CREATIVE CULTURE -Term 2 2013 Report (Weight 25%) The Creative Culture -Major Assessment This assessment is to be completed in groups of three or four. Once you have formed your team, ensure you exchange contact details (email and phone number) with each other. You should then elect a team leader and inform your lecturer. Your Task Identify an organisation with which you are familiar with or wish to study. The banking, insurance or other service based industry is a good start in terms of industry, though you may choose your own. You should seek guidance and approval from your lecturer. Identify and evaluate the entrepreneurial process (including intrapreneurship) and how ideas are encouraged and fostered to create competitive advantage. You should look broadly at the industry sector and discuss the relative strengths and weaknesses of your chosen organisation against that sector. You may find the insights from your first assignment helpful. In your report should include discussion on (but are not limited to) the following concepts. ? The emerging entrepreneurial revolution ? Creativity and systemic innovation ? Theoretical and practical perspectives of creative thinking and behaviour ? Turning Creative Ideas into Innovative Outcome ? Value-Adding Services And Products ? Intrapreneurship ? Techniques and processes to develop opportunities ? Managing Innovation And Change ? Developing And Promoting Imaginative, Flexible And Practical Thought And Action. Please note that the above are not intended to be ‘headings’ but rather areas of consideration to incorporate in your report. You are required to prepare a report based on the above factors and incorporate relevant theory and additional research when analysing your chosen company. You are not necessarily expected to focus on all these elements but need to identify the relevant ones and focus on those. You should consult with your lecturer as you progress through this.
There may be other factors you wish to…