W2/A3/6011
6011
Assignment 3: CRM: Consumer Data Collection
AirWays has recently implemented a CRM system. Study the key elements of the CRM technology and determine how the company can best use it to improve its customer retention. Make sure you support your choices with well-reasoned arguments and external sources.
Create a 2- to 3-page report in a Microsoft Word document with the following information:
A customer database template with fields containing critical customer information from your key market segment
A customer satisfaction survey containing ten questions about the segment’s flying experience
A description on how this customer data will be collected
Create your report in a 2-page Microsoft Word document.
Cite any sources using the APA format on a separate page. **Provide an Introduction, & Conclusion, References, Please cite referenced work**

W2/A3/6011
6011
Assignment 3: CRM: Consumer Data Collection
AirWays has recently implemented a CRM system. Study the key elements of the CRM technology and determine how the company can best use it to improve its customer retention. Make sure you support your choices with well-reasoned arguments and external sources.
Create a 2- to 3-page report in a Microsoft Word document with the following information:
A customer database template with fields containing critical customer information from your key market segment
A customer satisfaction survey containing ten questions about the segment’s flying experience
A description on how this customer data will be collected
Create your report in a 2-page Microsoft Word document.
Cite any sources using the APA format on a separate page. **Provide an Introduction, & Conclusion, References, Please cite referenced work**