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CRM- Consumer Data Collection, AirWays has recently implemented

CRM: Consumer Data Collection

CRM: Consumer Data Collection

AirWays has recently implemented a CRM system. After getting
familiar with the key elements of the CRM technology and determining how the
company can best use it to improve its customer retention, I have to make sure
I give support of my choices with well-reasoned arguments and external sources.

Discuss:

A customer database template with fields containing critical
customer information from your key market segment

A customer satisfaction survey containing ten questions
about the segment’s flying experience

A description on how this customer data will be collected

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