CRM: Consumer Data Collection
CRM: Consumer Data Collection
AirWays has recently implemented a CRM system. After getting
familiar with the key elements of the CRM technology and determining how the
company can best use it to improve its customer retention, I have to make sure
I give support of my choices with well-reasoned arguments and external sources.
Discuss:
A customer database template with fields containing critical
customer information from your key market segment
A customer satisfaction survey containing ten questions
about the segment’s flying experience
A description on how this customer data will be collected
ScholarMatic: Explanation & Answer
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