Cultural mistakes and
cultural challenges faced by MNE’s
Few jobs require the
kind of cultural sensitivity as the job of the international trainer. Large
numbers of American business people travel the world training business people
in everything from management techniques and computers, to human resource
management and ethics. But what works in the domestic training session may or
may not work in the global training world. Indeed, what may be wonderful in one
context may be downright offensive in another. Sensitivity to cultural
differences is very important.
CASE
? Wade, Jared (2004),”The
Pitfalls of Cross-Cultural Business”, Risk Management, 51(3), 38-42.
Retrieved November 18, 2011, from ABI/INFORM Global. (Document ID: 574079721).
? Gibson, R. (2006), Small Business
(A Special Report); Foreign Flavors: When going abroad, you should think of
franchising as a cookie-cutter business; Unless, of course, you want to
succeed. Wall Street Journal September 25, 2006, Page R. 8
As an example,
? Carlo, Andrew M. (2006). ”
Overseas Adjustment”, Home Channel News. New York: October 2006, Volume
32, Issue 13, Pages 26-28
Things to include
? First, please identify some
“cultural mistakes” from the first article listed above (“The
pitfalls of cross-cultural business”).
? Second, please select a company
from the second article (“Small Business- A special report”) and then
analyze that company’s “cultural” approaches.
? Discuss how the company you
selected (e.g. focus on an international company of your choice from the second
article) approaches foreign markets from the perspective of culture, and
comment on how they should manage “cultural mistakes” that involve
“cultural differences”.
Expectations
? Help to Write a report that
includes the following.
? Discuss the problem of cultural
mistakes and cultural challenges faced by MNE’s in various countries.
? Use one of the MNE’s discussed materials
to illustrate how a firm faces cultural challenge(s).
? Draw conclusions and list
supporting references and cite sources.
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