Cultural or societal issues for global expansion of bathing
suits
Your client, a multichannel direct marketer of expensive
bathing suits for women 21-30 years old, has asked you to develop a plan to
expand its business globally. Initially they would like to look at three
countries with large sea coasts: Brazil, the United Arab Emirates, and Spain.
They would like to use direct mail initially. What cultural or societal issues
are there in creating marketing material for these three markets? Which of the
three markets would you choose as the best for this expansion, and why?
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