Current Market Conditions Competitive AnalysisImagine you are part of a strategic planning group at a large corporation (Coca-Cola) that is considering developing a new proposed product. The marketingdirector has asked your team to do a competitive market analysis todetermine the product’s potential success. The analysis will focus onyour primary competitor in the product’s market.

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Select a potential competitive organization and a product in thatorganization: Coke-Cola

Write a 250 word– analyzing the current marketconditions. Address the following topic:

• Factors affecting fixed costs

Write a 100 word – recommendations on how your organization (Coca-Cola) can maximize theirprofit-making potential, and successfully compete in the new market.Consider the effect your recommendations may have on marginalrevenues and costs.

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