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Customer Satisfaction – What Do Customers Want

by | Dec 1, 2023 | Posted Questions

Customer Satisfaction – What Do
Customers Want?

Phillip Kotler says today
customers seek more than a low price, good service, and products and services –
what they really desire is an EXPERIENCE.

Please assess Kotler’s premise. Do
you agree or disagree? Is effective marketing today about “Making It an
Experience” for customers? If so, what constitutes such an experience? Who
seems to recognize this? Who doesn’t? Is there a price for failing to recognize
it?

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