Customer Service Management Protocol Plans
management protocol plans. The proposal should begin with a brief explanation
of each separate technique. Discuss each technique’s strategic contribution to
the e-business’s market leadership. The specific techniques that you should
evaluate in your plan include the following:
Personalized Customer Interaction
Customer Relationship Management (CRM)
Customer Experience Management (CEM)
Interactive Relationship Marketing
Mass Customization
Customerization
Conclude with a proposed plan for integrating all of the
strategic techniques to achieve the e-business’s CRM and relationship marketing
objectives.
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