Using 400 words.Write an
international mini-plan for a company that interests you (or a
product/service that you want to sell yourself). Address the following
in your mini-plan:
-
Location of value-added functions: The choice of where to locate each of
the functions that comprise the entire value-added chain, from research
to production to after-sales servicing. -
Location of sales target: The allocation of sales among countries and
the level of activity in each, particularly in terms of market share. - Level
of involvement: The choice of operating through wholly owned facilities,
partially owned facilities, or contract arrangements, and whether the
choice varies among countries. -
Product/services strategy: The extent to which a worldwide business
offers the same or different products in different countries. -
Marketing: The extent to which a company uses the same brand names,
advertising, and other marketing elements in different countries. -
Competitive moves: The extent to which a company makes competitive moves
in individual countries as part of a global competitive strategy. - Factor
movements and start-up strategy: Whether production factors are
acquired locally or brought in by the company and whether the operation
begins through an acquisition or start-up.





