ASSIGNMENT 04
C16 Principles of Marketing
Directions: Unless otherwise stated, answer in complete sentences, and be sure to use correct
English, spelling, and grammar. Sources must be cited in APA format. Your response should be
four (4) double?spaced pages; refer to the “Format Requirements? page located at the beginning
of this learning guide for specific format requirements.
1. Describe the core marketing functions within an organization.
2. Discuss the goals and expected outcomes of this organizational function.
3. Explain how companies create customer-centered businesses.
4. Describe how customer-centered businesses impact the consumer decision-making
process.
5. Describe what tools are used to make effective marketing decisions.
Format Requirements
Use the following format requirements on all submissions.
Writing Style

APA (American Psychological Association)

Note: To find detailed information on APA manuscript style guidelines on
the Internet, go to www.apastyle.org.
Margins

1” all sides

Paragraphs

The entire document should be double-spaced on
standard-sized paper (8.5" x 11")

Headings

Bold

Type Style and
Size

Times New Roman, 12 point

Software

MS Word

Student/Assignment Information
The following information should be on the first pageon the top left side of the page in the
format provided below. Do not provide a cover sheet (unless the assignment requires one).

Student Name :Chalandra Hill
Student Identification Number: AC1001430
Course Number and Title: C16.V.3.1 Principles of Marketing
Assignment Number and Title: Assignment 4
Date of Submission:

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