WEEK 1: TEAM CASE
ANALYSIS
United Parcel Service
(UPS) has evolved into a company that runs and depends on technology to
succeed. From packaging to delivery, UPS uses technology every step of the way.
Technology is used even by UPS’s consumers, they can utilize apps on cell
phones to track packages, print labels, and schedule pick-ups. Delivery drivers
use computers that provide them with the most efficient route for their day
which helps them save time and mileage. Also, customer service agents use
technology to access information real time on a certain package to be able to
assist a customer with questions. Altogether, UPS would not be a successful
company without the technology that they have invested wisely in over the
years.
Support
UPS is a global leader in logistics, marketing and
wholesale of making sure that their clients are given the best service. But they didn’t always start out that
way. Their mission began to always
strive to put the needs of their customers first; and not only that, but to do
it in an efficient and effective manner.
Beginning as a standard messaging courier business, their
main focus was to deliver time sensitive telegrams in a timely manner. At the time, their technology was just radio
waves where they sent their information via telephone lines. And when it came to their physical
deliveries, they had only a small number of transportation devices to deliver
packages for their clients. As the
Industrial Revolution gained steam fast forwarding to the use of the Internet,
and the world wide web, they began to market their mass appeal worldwide. To being one of the first delivery companies
to offer premiere services utilizing the most current and up to date
methods. For example, in 2001 their
brick and mortar stores began offering lower rates in shipping when it came to
their international sales and distribution.
This was followed by the acquisition of the company Challenge Air in
1999, which gave UPS an advantage as the largest cargo carrier. By 2010, UPS had become the largest publicly
traded company and with the rise of trucking, freight, air deliveries, for
businesses, large company firms, international trade services they sought to
take it a step further with their online market.
Their ORION (On-Road Integrated Optimization and
Navigation) system allows UPS to track mileage in their systems to cut costs,
have a positive impact on the environment, promote customer efficiency even
more, and makes it possible for the use of personal devices to use their
services. As this was just beginning to
take shape, they rolled out DIAD V which is an advancement of their information
acquisition system to make it easier to see what the customers need and
want. They did this by tracking it with
the use of cellular technology. Building
upon that model, they also came up with something called UPS Access Point.
Which allowed customers the convenience of modifying their orders to change
locations, picking up deliveries to certain places like convenience stores, gas
stations, newsagents, etc. anywhere there is an UPS hub. In 2015, they acquired Coyote Logistics. Which helps them add large scale FTL
transportation management to their already solid smaller delivery based
customers.
Evaluation
Today
United Parcel Service UPS Company spend over $1 billion every year on providing
information system meet the needs of the clients, workers, and managers while
controlling use low cost working in all over the operations. Make sure to
provide high customer services in all fields is one of the most significant
points that make the UPS is number 1 shipping company in all over the world.
Using
the DIAD “Delivery Information Acquisition Device” automated package tracking
system helps the delivery to be more reliable and helping to reduce the customs
delay.
UPS is always investing
in emerging technologies in order to progress its operations and meet its task
and target.
The ability that’s UPS
offer to the clients to access their shipments and tracking their orders
online, import and export the orders through the online tools available in PC,
windows, android, etc.
In
fact the Infrastructure, data and proprietary e-commerce software are the main
elements that lead the successful of the UPS, all these tools are meet to
support the e-commerce strategy and support the business strategy.
The chart 1.1 below
show how is the UPS site network.
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Q1: What are the
inputs, processing and outputs of UPS’s package tracking system?
Q2: What technologies
are used by UPS? How are these technologies related to UPS’s business strategy?
Q3: What strategic
business objectives do UPS’s information systems address?
Q4: What would happen
if UPS’s information systems were not available?
ScholarMatic: Explanation & Answer
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