Discuss: E-Business Brainstorming
Anywhere, Arkansas that sells refurbished laptop computers to individuals and
small businesses through direct-mail marketing in the Midwest. Prehistoric
Computers has a central office with a staff of 10 employees and a warehouse
located 10 miles away where laptops are refurbished and shipped. There are
currently 25 employees working in the warehouse. Sales last year were $5
million. Prehistoric Computers’ current overall business goal is to increase
sales by 200 percent with aggressive global marketing strategies. The company
currently incorporates no e-business practices.
a. “Brainstorm” possible e-business solutions for
Prehistoric Computers.
b. What e-Business strategies would you recommend
Prehistoric Computers to adopt?
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