This week the paper will discuss how does perception and memory inform consumer behaviour? Interpretation concepts and how meaning is assigned to stimuli. Gestalt principles provide insight to how the brain organises stimuli. For this activity, you will analyse Gestalt principles in print advertisements.
To prepare for this submission:
1. Find a print advertisement (preferably from UK) that uses one of the Gestalt principles (i.e. closure, principle of similarity or figure-ground principle), and mention it in the paper or use a digital scanner of take a digital photo to come up with an electronic image of your print piece.)
2. Describe how the Gestalt principle is applied in the advertisement. (Approx. 150)
3. Analyse the perception process: how the symbolic aspects of the advertisement lead to memory and meaning. (Approx. 100)
4. Do you think the formal aspects are effective for the consumers the ad targets? (Approx. 100)
5. Describe one of Gestalt principle aspects and question its assumptions that it is built upon. (Approx. 150)
6. Describe another aspect of Gestalt principle and question its assumptions that it is built upon. (Approx. 150)
7. Criticize the above mentioned perception process and mention an opposing opinion for how symbolic aspects may NOT lead to memory. (Approx. 200)
Guidelines:
* The total word count in the paper should be approximately 850 (excluding references and headlines)
* Add references for the material used in writing this paper (a minimum of 14 different references quality academic and professional articles and papers, and links to websites and other sources are required “NOT ONLY BOOKS“).
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