Disruptive Technology Innovations
marketplace, it causes shockwaves throughout the business world. Companies have
to decide whether to jump on the bandwagon with their own version of the
technology, improve their current products, or hope that the phenomenon is
short-lived.
Give an example of a company or an industry that is
currently failing to adapt to disruptive technology innovations. Be specific.
Why is it unable to compete?
What can/should it do to address these new innovations?





