Diversified Organization Sets Strategy
PepsiCo, for example, has beverages (Pepsi, Mountain Dew, Gatorade, Tropicana,
Aquafina, Dole, and tea and coffee through partnerships with Lipton and Starbucks)
and food companies (Frito Lay, Quaker, Sabritas, Gamesa, and Latin Americas
Foods).
Do you think all the business units should have the same
strategy, or should they be independent and set their own strategies? Please
explain.





