Assignment Title: 3000 words e-commerce business report. Submission date: 14th June 2013 (23:59pm) Module weighting: 70% Assignment scenario For this assessment you will be required to be thorough in your analysis and research and make maximum use of the scenario provided. You are an e-commerce consultant who has been approached by a local book publishing business known as “books r us”. They are a small organisation whose primary business goals revolve around identifying good quality authors who write books that are in the realm of science fiction and fantasy. Books r us is struggling in the economic downturn and therefore they intend to diversify as a business into online publishing offering as a minimum the following packaged services: Standard Packages • Standard cover design • Online marketing • Online book publishing • Bespoke cover design (freelance designers) • Book editing (extra 5% surcharge) • Website sales There are quite a few services provided by books r us, therefore your number one objective is to help the organisation in developing a satisfactory pricing strategy, revenue model and business model. You will have to spend some time giving consideration to the best publishing methods that should accompany your website sales. You will need to think about how the services can be packaged for efficiency and ease of use and you will need to define your standard pricing strategy for your defined packages. The current pricing strategy is based on a flat rate 30% fee on all books sold, the owners consider this to be a unsustainable method due to online efficiencies, but on this they are looking for your guidance. The organization feels that it maybe best to split the services into multiple packages and charge accordingly. Currently there is no upfront charge, bespoke cover design is currently farmed out to freelance designers, which can be expensive. Book editing is done in house at an extra 5% surcharge for each book sold. You must remember that the book…