The individual assignment requires to analyze a real life case study on how an organization has successfully adapted the E – marketing strategies and be successful in this modern era. You may choose your own organization or any from the list below or choose a suitable company for your report: Amazon case

REQUIREMENT: executive summary200 words and 1000 words of background of the firm (body).

A professional written presentation, using APA referencing, page numbering and headers andfooters. Attention must be paidto grammar and spelling. please think carefully about your rationable to ensure that each point supports your concept.

RESEARCH : your research into relevant topics is to show depth and diversity. The reference list should contain at least 5 items cited throughout each essay and listed at the end of the work. Failure to acknowledge the orginal writter/author will tantamount to plagiarism and will result in a failgrade.

Essays will be graded on an individual basis. The writer of the essay must be clearly indicated:

-Coherent flow of report 30%

– Critical analysis of key E- marketing fundamentals 50%

– Language and writting style 20%