To obtain full credit, you need to be as clear as possible in all your answers. The assignment is due no later than
3:00 pm on April 2, 2014. For the essay part of the assignment, you need to upload it to the dropbox folder on MyLS.
You also need to drop off a hard copy with the rest of the assignment in the drop box outside the main office of the
economics department. the drop box will be shut after 3:00 pm.
Part 1: Essay
Essay In this part of the assignment you will write a short essay (one to two pages long minimum one page (450
words or more)) explaining the economic intuition behind a CBC radio show article. You will use material
we have been discussing in class and in the book to explain the article. Please click on the following
link to read the article http://www.cbc.ca/undertheinfluence/season-3/2014/03/01/have-it-your-way-how-masscustomization-
is-changing-marketing-1/
Part 2: From the book
Chapter 6 4,5
Chapter 7 7,8
Chapter 9 4,5,8
Chapter 10 2,3,6
Chapter 11 2,3
End
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