Effective Communication
Effective Communication Case Study
Analysis
Prepare a 500-word case study
analysis in which I evaluate the effectiveness of communication between an PR
campaign and its targeted publics. The organization to be discussed is the
truth campaign. Here is the link in which to gather information:
(http://www.protectthetruth.org/truthcampaign.htm)
Here are the questions I need to
answer:
Identify the different publics
involved in the case study.
Differentiate between the internal
and external publics involved.
What impact did the communications
have on the intended public(s)?
Could the message have been
communicated more effectively?
How?





