Competency

Investigate and modify workplace visual media communication to enhance efficiency in completing tasks.

Scenario

You work for a marketing organization that has taken on a new client. The new client is originally an American company which targets American clients. However, with the current trends, this company realizes it needs to extend into global operations. 

Your task is to create two logos for this new client and submit Talking Points for the marketing team to review. Create an original, American-style logo, and then create a more globalized version of that logo. Since most of the company’s global clients come from India, design the global logo to reflect the visual preferences that might appeal to that specific global audience. When designing the logos, utilize the following visual communication elements:

1. Logo      size
2. Logo      color scheme
3. Logo      symbols/symbolism
4. Logo      iconic meaning

The marketing team has specified that talking points should be prepared with the mindset that someone will use them for a three-minute presentation. They have also sent an email stating the following items need to be addressed:

• The      main objective is to present your two logos and address how they      strategically and effectively use the visual communication elements      itemized.
• Be      sure to compare and contrast how differently American and Indian target      audiences may respond to these logos.
• Discuss      why your marketing organization should consider the importance of using      the visual elements you visually designed for these logos.

Reference Robin Landa Graphic Design Solutions 6th Edition