Choose a multinational corporation that you have some basic familiarity with.
“Identify and critically discuss the key issues involving the strategic choices that you believe confront the corporation”.
The following are some notes to assist with interpreting the requirements of this assignment:
? You can use essay format to respond to this requirement.
? Many of the multinational corporations have a deal of information and news items about them on the Web so you should be able construct sufficient context for your case. Your choice of case should allow you to discuss strategy at both the corporate and business levels. The difference between hese two should be apparent from your readings.
? You can put the background to the company into the appendix, which is not counted in the word count. You may need to do this to provide some context on the company for the reader.
? Critical discussion relates to your analysis and critique of the issues you identify from your knowledge and research about the corporation.. The issues are concerned with strategic choices and you should have read module 2 thoroughly and be able to demonstrate the essence of strategic hoices. If you don’t understand what module 2 is about, then look at figure II.i (p. 194 of your text) very carefully.
? Use the discussion forum on the Study Desk for this course assignment to raise questions and make comment about these requirements.
? Make sure you study the marking criteria for this assignment very carefully because this is the template for assessing and grading your submitted assignment. The marking criteria sheet is provided below.
? You are required to have a minimum of 10 references to support your critical discussion and total of 1500 words.