Ethics of Internet Marketing Research
Part1-
Cookies are placed in personal computers so that when
consumers search for information, where they search and what they find is used
to present adversing to those consumers.
Does Marketing Research invade or lead to the invasion of
the privacy of individuals? If yes, defend your position. If no, defend your
position.
Demonstrate your understanding ethics and if it possible for
the marketing researcher to divorce himself of herself from the use of the
information that researcher collects and ensure that you demonstrate your
learning of the marketing research concepts and frameworks for analysis
outlined as follows:
Evaluate the ethics of using technology to determine who is
watching an advertisement and changing the advertisement based on the
demographics of that viewer.
Aun, Fred J (2009, February 4). The Scent Of A Woman, Kiosk
Style. Evan Schulman’s StorefrontBacktalk: Techniques, Tools, and Tirades about
Retail Technology and e-Commerce. Available on 10-Nov-09 at
http://www.storefrontbacktalk.com/e-commerce/
the-scent-of-a-woman-kiosk-style/
Part 2-
The Marketing Research Association’s Code of Ethics was
written when marketing managers did not have the capability of implementing
findings instantaneously.
How would you change the Marketing Researh Association’s
Code of Ethics to reflect the ability of Marketing Research to identify the
behavior of individuals and to immediately change promotions directed toward
those individuals
demonstrate your understanding ethics and if it possible for
the marketing researcher to divorce himself of herself from the use of the
information that researcher collects and ensure that you demonstrate your
learning of the marketing research concepts and frameworks for analysis
outlined as follows:
Explain what changes, if any, should be made in the
Marketing Research Association’s code of ethics that reflect the ethics of
using technology to change online advertising based on (stored) demographics
and (stored) patterns of viewing.
Author Unknown (2007, March). The Code of Marketing Research
Standards, Marketing Research Association.
Available on 10-Nov-09 at
http://www.mra-net.org/pdf/expanded_code.pdf
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