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Evaluating Opportunities in the Changing Market Environment

Utilization of marketing concepts in different paradigm

The problem is composed of

1. (Evaluating Opportunities in the Changing Market
Environment). The owner of a small hardware store, the only one in a
medium-sized town in the mountains, has just learned that a large home
improvement chain plans to open up a new store nearby. How difficult will it be
for the owner to plan for this new competitive threat? Explain your answer.

2. (Focusing Marketing Strategy with Segmentation and
Positioning). List the types of positional segmenting dimensions, and explain
which you would try to apply first, second, and third in a particular
situation. If the nature of the situation would affect you answer, Explain why?

3. (Marketing’s Value to Consumers, Firms, and Society).
Give an example of a recent purchase wasn’t just a single transaction but
rather part of an ongoing relationship with the seller. Discuss what the seller
has done (or could do better) to strengthen the relationship and increase the
odds of being a loyal customer in the future.

4. (Marketing Strategy Planning). In your own words, explain
several reasons why a marketing manager should consider international markets
when evaluating possible opportunities.

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