Export Marketing for Packaged
Potato Chips
You work for a firm that produces
packaged potato chips. Your firm is interested in exporting their product to a
different country. You need to select a country other than the one you live in
and describe the culture of that country along with the key elements of their
marketing system. Would you need to be aware of the different tastes, needs,
and customs of your intended customers? Would these differences be consistent
or different amongst multiple countries? Why?
Discuss how you would market your
packaged potato chips in that country. What flavors, size packages, and brand
names would be popular in that country? Would you change the pricing of your
product for the new country? Would you change your advertising style in the new
country? Provide a rationale for your answers.
What is export marketing? How is it
different from domestic marketing?
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