Final Exam/Project : MGT 353-1K Business Feasibility Study Template 1 Business Feasibility Analysis Template 15-20 pages (double spaced) Due May 6th2013 at 5:00pm Introduction (1 page) ? Cover page with name of the business, logo and team-members ? Set the scene ? Describe the purpose of your business feasibility analysis and a summary of its content ? Write this section last Product description ( 2-3 pages) ? Description of your product ? Is your product In-house or outsourced? ? Equipment and Machinery required ? Suppliers (name and location) ? Raw materials ? Quality Standards ? Technology ? Diagrams /Photography to illustrate Consumer and Market Research (5-6 pages) ? Description of Products or Service ? Size of market ? Target consumers ? Route to market ? Market Trends ? Market Sectors and key players ? Analysis of business and competitors strengths and weaknesses ? Market Positioning ? Brand name and details ? Price point of products ? Price point of competing products ? Unique selling points ? What marketing techniques do competitors use ? What marketing tools work best with your target consumers ? How are you going to promote your products or service at launch ? Future Plans o New Product Development o Export
Final Exam/Project : MGT 353-1K Business Feasibility Study Template 2 Intellectual Property details (1 page if applicable) ? Trademarks ? Patents ? Designs ? Copyright ? Commercialising Intellectual Property ? Royalties ? Domain name protection Financial Analysis (5-6 pages) ? Size of market in terms of revenue ? Start-up costs and funding sources (At the feasibility analysis stage, it is not necessary for the number to be exact. However, the number should be fairly accurate to give an entrepreneur an idea of the dollar amount that will be needed to launch the firm). ? Future Volume Projections ? Forecast Sales in year 1 -3 ? Unit or service costs ? Selling price ? Gross margin ? Costs of launching product Business Model ( 2-3 pages) Company…