CASE 1 QUESTIONS: Use the attached file “Final Exam 1- BI at Guthy-Renker Case Study” for this case.
Use quotations from the case study to support your response – cut and paste quotations and cite page number from case study.
1. What are the strengths and weaknesses of the IT department’s approach to business intelligence deployment and the organizational transformation that accompanied the BI system?
2. What are the potential problems that could result from the business’s over-reaction to new BI capabilities?3. How can Guthy-Renker mitigate the risk associated with the business’s over-reaction to new BI capabilities?
4. Based on the information from the case, what are some other key performance indicators (KPIs) that Guthy-Renkermay wish to implement?5. Focus on two or three, and consider the trade-offs involved in implementing them. How would the data be acquiredand used and what kind of business transformation would you expect?6. Consider whether Guthy-Renker’s “virtual” structure offers opportunities and challenges for implementing KPIs.How should Guthy-Renker’s BI team take maximum advantage of this situation?
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