Please have Carlos Holmes as my expert.
You are to select an existing product, service, or marketing campaign
currently in effect within the hospitality and tourism industry and make
it better. Each week, you will need to submit a 1- to 2-page Microsoft
Word document covering specific topics or issues related to the
marketing plan.

This week, you will begin working on your research
paper. You will need to provide an introduction of the product, service,
or marketing campaign within the hospitality and tourism industry you
wish to improve.

You may select any product, service, or
marketing campaign within the hospitality and tourism domain (such as,
hotel rooms, menus, tourism destinations, cruise ships, or airlines).
Choose something for which you think you can develop a marketing plan
and campaign that would improve its marketability within a particular
target market. You must consider current environmental conditions in
order to properly reposition your selected product, service, or
marketing campaign.

This week’s section of the paper should address:

• Selection of an existing product, service, or marketing campaign
• Overview of the organization offering the product, service, or marketing campaign
• Current attributes of the product, service, or marketing campaign
• Overview of competitors offering a similar product, service, or marketing campaign

Submit this week’s section of the paper in a 1- to 2-page Microsoft Word document. Cite sources using the APA format on a separate page.