This week, you will develop the new product, service, (Air India) or
marketing campaign based on the items you investigated in the previous
four weeks. In the development plan for your new product, service, or
marketing campaign, you need to:

• Introduce your new product, service, or marketing campaign, emphasizing the new improvements you will make to this item.
• Indicate how this new item will create value for the hospitality organization and its customers.
• Indicate the special features of your item that will create an advantage over its direct competition.
• Provide an overview of your target market and
  explain why this new item will appeal to customers. Also, point out any
  new target markets that might open up.
• Explain how you will communicate the features of
  your new item within the organization and explain how the organization
  will market it.

Submit this week’s plan in a 2- to 3-page Microsoft Word document. Cite sources using the APA format on a separate page.