Global Business Today
1. Create a problem statement for the client, Azure Sky Tea, based on the Hofstede model
2. Classify possible combinations of countries for location of the Azure Sky Tea’s offices based on
the Hofstede model. include a discussion of the home country’s (U.S.) relative position on the
Hofstede scales as c_:o_mpa_red to other countries. Note: Utilize the Hofsetede module to include a
parameters (i.e., individualism, uncertainty, power distance, masculinity) for the classification.
3. Choose two (2) countries as potential locations for the Azure Sky Tea’s new international offices.
Next, develop a set of specific recommendations for the company. in your recommendations:
a. include the preliminary data that you gathered in the previous question.
b. Demonstrate the most important dimensions of the Hofstede model for Azure Sky Tea to
consider as a U.S. company and for the industry that it represents.
c. Predict the economic opportunities of your recommendations.
4. Speculate on the main potential risks inherent in relocating to the countries that you are
considering. Suggest at least two (2) approaches that the Azure Sky Tea leadership could
leverage to mitigate the potential risks that you have identified.
Your assignment must follow these formatting requirements:
0 Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
o Include a cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this assignment are:
c Formulate, implement, and evaluate effective marketing strategies based on an analysis of global
operating environments, market dynamics, and internal capabilities.
o Analyze the major economic, cultural, and political / legal aspects of the international business
environment, including the economic dynamics of foreign trade, impact of regional and global
trade integration, and key cultural dimensions affecting marketing operations.
o Assess the potential risks and benefits of various international markets and formulate effective
market entry strategies to support foreign market expansion.
o Use technology and information resources to research issues in international marketing.
o Write clearly and concisely about international marketing using proper writing mechanics.
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