Handout workout
You are a marketing executive of a department store. The marketing manager of the store is required to conduct training on how to collect qualitative and quantitative data. As part of the training material, the marketing manager wants to provide the trainees with a handout on examples of qualitative and quantitative data.
You have at your disposal the following information:
•The names of products
•A description of the products
•The productivity of employees
•Health-related information for each employee
•The names of the product’s distributors
•The distributors’ phone numbers and other contact details
•The universal product codes
•A store’s stock keeping unit numbers
•The number of units in the inventory at any time
•The change in the price of each product over a year
•The current price of the products
•The number of units of products sold each year for the past two years
•The names of various departments
Prepare a two-page handout for the marketing manager segregating the above list into qualitative and quantitative data. Provide a rationale for your response.