Heuristics and Representativeness
Heuristics

Describe the heuristic and the
representativeness heuristic you selected.

Describe one example in which you
used the heuristic you selected and one example in which you used the
representativeness heuristic and explain the outcome.

Explain two ways you might
recognize your use of these heuristics in the future.

Be specific and use examples to illustrate
your points.

Useful references:

Handbook of Social Psychology;
Chapter 8, “Motivation” Chapter 15, “Judgment and Decision
Making”.

Article: Hayibor, S., &
Wasielski, D. M. (2009). Effects of the use of the availability heuristic on
ethical decision making in organizations. Journal of Business Ethics, 84(Suppl.
1), 151-165.

Article: Lombardi, M. M., &
Choplin, J. M. (2010). Anchoring and estimation of alcohol consumption:
Implications for social norm interventions. Journal of Alcohol and Drug Education,
54(2), 53-71.

Article: Wickham, P. A. (2003).
The representativeness heuristic in judgments involving entrepreneurial success
and failure. Management Decision, 41(2), 156-167.

Social Psychology Network. (2011).
Retrieved from http://www.socialpsychology.org

Optional Resources

Article: Haselton, M. G., Bryant,
G. A., Wilke, A., Frederick, D. A., Galperin, A., Frankenhuis, W. E., &
Moore, T. (2009). Adaptive rationality: An evolutionary perspective on
cognitive bias. Social Cognition, 27(5), 733-7 63.

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