Work type: Essay (any type) Academic level: Subject or discipline: Marketing Title: Adding Online Education to a College
Number of sources: 2 Paper format: APA it of pages: 2 Spacing: Double spaced # of words: 550
sources to support your proposal. You are expected to cite those sources both in the text of your
proposal and on the references page at the end. A number of assignments for this course are projects
that build this one, so as you work through this course you will collect source material and ideas that
relate to this project. You will use the information you locate to make a persuasive argument regarding a
campaign of your design to the hypothetical college board of directors that supports, explains, and
defends your campaign idea with solid facts and logical argument based on source evidence. You will
create a campaign idea based on source material and create a proposal paper that works to persuade
the board of directors at your hypothetical school to adopt your new budget.
make up this information – college name, number of students, etc.). For this proposal, you will find
sources that explain the following: how to start an online program, the costs associated with it, the
benefits of setting up a new online program, statistics and facts to support your argument, and
examples of other universities that started successful online programs to back your ideas.
Appendices (if any used)





