to build RX’s marketing plan, this assignment focuses
on IMC and customer satisfaction for your product and service.
Write a three four (3-4) page paper in which you:

1. Discuss the company’s advertising strategy and how it aligns with its marketing goals.
2. Determine how the effectiveness of the advertising will be measured.
3. Explain the different promotional strategies that may be used in addition to advertising.
4. Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.
5. Decide how gaps in customer expectations and experiences will be addressed
6. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

Your assignment must follow these formatting requirements:

• Be
  typed, double spaced, using Times New Roman font (size 12), with
  one-inch margins on all sides; citations and references must follow APA
  or school-specific format. Check with your professor for any additional
  instructions.
• Include a cover page containing the title of the
  assignment, the student’s name, the professor’s name, the course title,
  and the date. The cover page and the reference page are not included in
  the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze integrated marketing communications and its relationship to advertising strategy.
• Design customer satisfaction evaluation processes and quality assurance measurements.
• Evaluate marketing research tools involved in the marketing process.
• Use technology and information resources to research issues in marketing management.
• Write clearly and concisely about marketing management using proper writing mechanic

• Points: 200	Assignment 4: IMC and Customer Satisfaction
  Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
  1. Discuss the company’s advertising strategy and how it aligns with its marketing goals. Weight: 20%	Did not submit or incompletely discussed the company’s advertising strategy and how it aligned with its marketing goals.	Partially discussed the company’s advertising strategy and how it aligned with its marketing goals.	Satisfactorily discussed the company’s advertising strategy and how it aligned with its marketing goals.	Thoroughly discussed the company’s advertising strategy and how it aligned with its marketing goals.
  2. Determine how the effectiveness of the advertising will be measured. Weight: 15%	Did not submit or incompletely determined how the effectiveness of the advertising would be measured.	Partially determined how the effectiveness of the advertising would be measured.	Satisfactorily determined how the effectiveness of the advertising would be measured.	Thoroughly determined how the effectiveness of the advertising would be measured.
  3. Explain the different promotional strategies that may be used in addition to advertising. Weight: 20%	Did not submit or incompletely explained the different promotional strategies that may be used in addition to advertising.	Partially explained the different promotional strategies that may be used in addition to advertising.	Satisfactorily explained the different promotional strategies that may be used in addition to advertising.	Thoroughly explained the different promotional strategies that may be used in addition to advertising.
  4. Determine the best marketing research approach to measure customer satisfaction with your company’s product / service. Weight: 15%	Did not submit or incompletely determined the best marketing research approach to measure customer satisfaction with your company’s product / service.	Partially determined the best marketing research approach to measure customer satisfaction with your company’s product / service.	Satisfactorily determined the best marketing research approach to measure customer satisfaction with your company’s product / service.	Thoroughly determined the best marketing research approach to measure customer satisfaction with your company’s product / service.
  5. Decidehow gaps in customer expectations and experiences will be addressed Weight: 15%	Did not submit or incompletely decided how gaps in customer expectations and experiences would be addressed.	Partially decided how gaps in customer expectations and experiences would be addressed.	Satisfactorily decided how gaps in customer expectations and experiences would be addressed.	Thoroughly decided how gaps in customer expectations and experiences would be addressed.
  6. 2 references Weight: 5%	No references provided	Does not meet the required number of references; some or all references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
  7. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present