Task (1800 words without
refrences.)

A)

The customer initiated marketing communication
model by Duncan (2005). Investigate this in relation to the rise of social
media and even citizen journalism and then investigate how businesses are
working in this environment. Provide some academic research, statistics and
examples to make your case.

B)

The basic
model of consumer decision making. Investigate this

Model and
how an organization might use communication tools to walk the

consumer
(or business consumer) from awareness to becoming a loyal

customer.
This will include how different tools might be used at different

stages of
the model, consumer’s current attitude towards brands/products and

services
etc. As with the above provide academic support, statistics and

examples.

NOTE:

1.
APA References will be required and try to cite
journals and books Minimum of 15 references.

2.
As this is report so stick to that models which are
mentioned in the task.

3.
Write a good report and cover each and every topic
with a good research.

4.
These are some books in which that
models are mentioned Use these books

Duncan, T. (2005). Principles
of advertising & IMC(2nd ed.). New York: McGraw Hill Irwin

Clow K & Baack D, (2013)
Integrated Advertising, Promotion and Marketing Communications, plus MyMarketingLab with
Pearson eText, Global Edition, 6/E, Pearson, Sydney.

5.These are some
journals which you may take some information from it.

Advances in Consumer Research,
International
Journal of Advertising, Journal of Advertising,
Journal of Advertising Research, Journal of Consumer Marketing,Journal
of Consumer Research, Journal of Marketing, Journal of
Marketing Communication

6.Structure of the Report is

Table of contents

Executive
Summary (At least one page)

1.INTRODUCTION

1.1Purpose

1.2Background

1.3Scope (1 or 2 lines)

1.4Methodology

1.5Limitations

2.
Communication Model

2.1 Description

2.2 Implications to social media

2.3 implications to Citizen journal

3.
Consumer Decision MakingModel

3.1. Description

3.2. Usage of communication
tools

3.3. Different tools used

4.CONCLUSION

Attachments:

DEB-ass-3.docx