IMC
Defining a communication plan:
1. What is the role of research in
IMC?
2. What is the impact of
segmentation, Targeting, and positioning on IMC?
3. Why is the segmentation and
targeting of the audience important to IMC?
4. What are some considerations
when selecting a positioning platform for an IMC campaign?
5. Why is it important for ll
elements in an IMC plan to speak in one voice?





