You will complete this project in
two submissions. For the first submission in Week 4, submit
approximately 2,000 words in which you:

• Provide the context and background to the organisation
  so that a lay reader can develop a good appreciation of the profile of the
  company. Make sure that you describe the organisational structure, what
  products / services it sells (if any) and the market(s) it serves.
• Describe what innovation challenges or opportunities
  the organisation faces and assess how this affects (or will affect it)
  from a change management perspective.
• Identify the organisational cultural barriers and
  enablers to innovation.
• Using your own creative thinking, aided by relevant
  creativity approaches, give some examples of how key innovation problems
  could be addressed feasibly.

For the second submission there is a 4,000- to 5,000-word limit for the
main body of your submission. This excludes references and appendices. Please
include an Executive Summary (approximately 250 words, not included in word
count) at the start of your finished paper. Please include a title page with
the organisation you researched, your name and your final word count (for main
body) of your submission. Include page numbers, separate indices of tables and
figures, all appropriate in-text references and a bibliography.

• Describe the strengths and weaknesses in the organisation’s
  innovation management structure.
• Discuss how the organisation currently sources new
  ideas, technologies and so on for its innovation activity. Evaluate,
  critically, the effectiveness of the current approach and discuss how this
  can be improved.
• Discuss how the concepts of lead user innovation, open
  innovation and disruptive innovation may or may not be applicable to the
  organisation’s sourcing approach.
• Provide a diagrammatic illustration (and a narrative)
  of the organisation’s innovation strategy, even if the organisation does
  not have an explicitly defined strategy.
• Propose how an improved innovation strategy may be
  developed, making sure that all the building blocks of an innovation
  strategy, as discussed in the module notes, have been addressed.
• Propose how this new strategy may be implemented.
  Describe how the process of implementation will be managed, both from the
  processual and change management points of view.
• Discuss the potential challenges in implementing the
  proposed innovation strategy and how these could be overcome.
• Discuss how you would monitor the success of the new
  innovation strategy.

• Synthesise related theories and models from the module
  readings and literature.