This is something from the lecturer:
For the DomPost case, can information about Fairfax Media be included ?and for the Co-op Bank, is it ok to talk about strategies that don’t target the tertiary student market? The Home Instead and Dom Post questions can be answered in the same way. The key to doing well in this assignment is to focus your answer on the question being asked. If you think drawing information in about the broader companies will help, then it is ok to do so. But, one thing that separates good assignments from others is the writer’s ability to keep the answer focused. If you draw in outside information you need to make sure it is well integrated and directly adds to your answer. This requires good writing skills, so my advice is, if you doubt that you can integrate the broader information about the Home Instead parent company or Fairfax media into your answer then leave it out. If you believe that you can strengthen your answer by including it, then keep it in. At all times Keep your answers focused on the question. For the Co-op bank question, you need to assess what information is available, if there is no evidence of marketing comms being targeted at Students, then of course you have to bring in information about their other Communications work.
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