Interactive E-marketing Benchmarks
Part One
At the second meeting of the
e-marketing team initiative, President Learner has selected you to formulate
interactive marketing benchmarks, such as Web site features, online services,
electronic data gathering, and software applications that permit personalized
digital experiences. President Learner is especially interested in assuring the
e-business that its successful “health care learning for the digital
future” positioning strategy is well understood.
Develop a plan of 1,000-1,200
words for the use of interactive marketing benchmarks such as Web site
features, online services, electronic data gathering, and software applications
as critical success factors for e-marketing process/programs.
Consider the following for
inclusion:
Interactive marketing benchmarks:
Web site designs, online features like instant messaging, and others
Reference citations: The Web site
or online reference source from which the benchmark is identified
Description of e-marketing
process/program critical success factor(s): The actual Cyber-Health e marketing
advantages derived from incorporating the identified benchmark(s)
Provide a separate summary
statement of how the content presents a comprehensive e-marketing process
strategy for Cyber-Health.
Part Two
President Learner has received a
call from the founder and previous CEO of Cyber-Health, Lucy Vision, Ph.D., who
urgently wants to discuss the e-business’ click-and-order online marketing
process as an important source of value for the company. President Learner is
familiar with the process of identifying target customers and formulating a
marketing mix (four Ps) as basic marketing process methods, and he has asked
you to describe how the e-business performs those functions using online
e-marketing processes.
Write 600-800 words addressing the
following questions:
Describe how the e-business in the
scenario performs the process of identifying target customers and formulating a
marketing mix (four Ps) using online e-marketing processes.
Provide some examples of how
marketing research processes are different in the e-marketing environment.
Are social media an e-marketing
option as well, considering your target markets?
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