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International Marketing case study

by | Nov 30, 2023 | questions

Please read the instructions in the attached file.

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Discussion forum assignment for Week Three: McDonald’s
Please read Case 1-2 Keeping with the Times—McDonald’s, I’m Lovin’ It! then watch the video Inside the McDonald’s Empire (1:17 min)
http://video.cnbc.com/gallery/?play=1&video=778426022http://video.cnbc.com/gallery/?play=1&video=778426022
I’d like you to answer only the first question in the case: Why do firms such as McDonald’s need to have a global marketing strategy even though its national menus are localized? Your posting should be approximately 300-350 words.

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