Kaiser Permanent Advertising Effectiveness
http://xnet.kp.org/newscenter/pressreleases/nat/2011/091411thriveads.html
Also, you can view/listen/see the ads at the following sites…. www.kp.org/thrive and www.youtube.com/kaiserpermanenteorg
Questions
1. In terms of services marketing, why do you think this is effective? Does it appeal to you relative to other healthcare companies/health insurance companies?
2. Do you think these ads are meant to persuade decision makers inlarge companies or individuals who might influence a group health insurance decision?
3. Refer to your text about buying decision influencers vs. decision makers. What do you think? Why do you think that marketing this type of service has to be innovative?