1.5-2pgs. Assignments are ran through database to make sure they aren’t copied
Case: Kindle Fire for class discussion and individual hand-in.
1. What is the Kindle Fire? Would you categorize it as a “tablet”? Why?
2. Who should Amazon target with the Kindle Fire? Give reasons for your suggestions.
3. How should Amazon position the Kindle Fire relative to the iPad and the other tablets on the market? What about positioning it relative to e-readers?
4. Assume that Amazon follows the model favored by wireless service providers, which heavily subsidize an expensive phone in return for a long-term contract. This would mean a minimum two year contract that commits Amazon customers to a level of spending that is consistent with the average Kindle Fire customer. Do you think a subsidy of $99 for the hardware is justified? Why?
5. If you were the Apple CEO, what would you do to respond to the Kindle Fire?
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