Luxury and Marketing
In the U.S., luxury is no longer said to be available only
to the wealthy (for example, a person making $30,000.00 U.S. per year could
take out a loan and purchase a Mercedes Benz).
What kind of effect has the availability of luxury in the
U.S. had on society as a whole?
What role does marketing play with the consumption of luxury
by customers?
The U.S. economy has been on a decline. How has the pursuit
of luxury in the U.S. assisted in the downward trend?