Assignment title 2.CASE STUDY Purpose of this assignment For this assignment you are required a produce a report which will guide reader through developing communication processes for Omega Airlines and improving own communication skills. Scenario Leigh Randell as supervisor of in-flight services at the Atlanta base of Omega Airlines, a successful regional air carrier with routes throughout the South and Southwest. In addition to Atlanta, it has bases in six major cities. Randell’s job involves supervision of all in-flight services and personnel at the Atlanta base. She has been with the airline for seven years and in her present job for two years. While preferring flying to a permanent ground position, she decided to try the management position. In her job, she reports directly to Kent Davis, vice president of in-flight services. During the past year,
Randell has observed what she believes is a great deal of duplication of effort between flight attendants and passenger service personnel in the terminal with respect to paperwork procedures for boarding passengers. This, she believes, has resulted in unnecessary delays in departures of many flights-especially through flights (those that don’t originate or terminate in Atlanta). Since most Omega through flights stop in Atlanta, Randell believes that such delayed departures are probably not a major problem at Omega’s other bases or at smaller airports. Thus, she has decided to try to coordinate the efforts of flight attendances and passenger service personnel with a simpler, more efficient boarding procedure, thereby reducing ground time and increasing passenger satisfaction through closer adherence to departure times. In this respect, she has, on three occasions during the past two months, written memo to Tom Ballard, Omega’s passenger services representative at the Atlanta base. Each time, Randell has requested information regarding specific procedures, time, and costs for boarding passengers on through flights. She has received no reply from Tom Ballard. His job involves supervision of all passenger service personnel. He has been with Omega for five years, having joined its management training program immediately after graduating from college. He reports directly to Alan Brock, vice president of passenger services at the Atlanta base. Exhibit 1 presents the organization structure for the Atlanta base.
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Last week, Leigh wrote a memo to Kent Davis: “For several months, I have been trying to develop a new method for facilitating the boarding of passengers on through flights by more closely coordinating efforts of In-Flight Services and Passenger Services. The results would be a reduction in clerical work, cost and ground time and closer adherence to departure times for through flights:
Unfortunately, I have received no cooperation at all in my efforts from the passenger service representative. I have made three written requests for information, each of which has been ignored. Needless to say, this has been frustrating to me. While I realize that my beliefs may not always be correct, in this instance I am only trying to initiate something that will be beneficial for everyone involved: Passenger Services, In-Flight Services, and, most important, Omega Airlines. I would like to meet with you to discuss this matter and the possibility of my transferring back to flight duty.” Kent Davis summoned Alan Brock and Tom Ballard to a hastily called conference. Tom Ballard was mildly asked why he had not furnished the information that Randell has requested. “Too busy”, he said. “Her questions were out of sight. There was no time for me to answer this sort of request. I’ve got a job to do. Besides, I don’t report to her”. “But Tom, you don’t understand,” Kent Davis said. “All Leigh Randell is trying to do is improve the president system of boarding passengers on through flights. she has taken the initiatives to work on something that might benefit everyone”. Tom Ballard thought for a moment. “No,” he replied, “it didn’t look like that to me. You know I’ve also had ideas on how to improve the system for quite some time. Anyway, she’s going about it all wrong.” Source:Organisations. McGraw-Hill, 2006 Task (L.O. 3: 3.1, 3.2, 3.3, 3.4 and M2, D3) Prepare a report to identify the existing process of communication in the given case study and explain the different communication processes available to Omega Airlines. By comparing the different communication processes, explain how the organisation cited in the case study can improve appropriate communication and how they can ensure integration of systems of communication. Also, if you are given the opportunity work as the supervisor (Leigh Randell) in this case study, by using a personal plan explain how you would improve your own communication skills. To achieve M2, you will have applied relevant theories and techniques and the design of methods/techniques has been justified to develop communication processes for Atlanta Airlines. To achieve D3, you will have demonstrated receptiveness to new id





