Managing, Delivering Marketing
Programs: Peoples Bank, distribution channel, rewards

Managing and Delivering Marketing
Programs

Part One:

1. How would you, a manufacturer
of exercise equipment, benefit from the addition of another channel of
distribution to the two-level channel it now uses?

2. When motivating channel
members, you have several sources of power from which to draw. Coercive Power,
Reward Power, Legitimate Power, Expert Power, Referent Power. Give an example
of how each can be used.

Part Two:

Visit the Peoples Web Site
(www.peoples com.) After looking at the home page, follow the link to read
about Online services and click for a demonstration of People’s Online. Next,
follow the Insurance link and dig deeper by clicking on Auto, Home, and Other
Personal Insurance.

What role is Peoples.com playing
in distribution of these insurance products?

What is the length of the channel
the bank uses to distribute its own checking accounts products?

How would you describe the channel
positioning of People Bank?

What is People’s unique selling
proposition (USP) OR unique value proposition?

For detailed information about our
services, please visit the About Us section.

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