Market competition
Details: Although market competition is important in today’s
markets, a company must also consider its customers. Building customer
relationships to create a profitable relationship is necessary when designing
its strategies. A company can become so competitor-centered that it loses focus
on maintaining profitable customer relationships.
Pick a company you feel has lost focus on maintaining
profitable customer relationships, and explain why you think this occurred.
What do you feel is the best way to maintain balance between
competitor and customer orientations? Provide an example of a company and its
strategy to use in your discussion.
Does this strategy change as the company changes? Provide an
example of how and why a company’s strategy might change.
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