Market Research Methods for
Consumers
Marketing research is mainly a
quantitative course of action in which consumers’ thoughts, actions, and
purchase intentions are collected to form the basis of marketing decisions. As
a consequence, marketing research involves translating actions, or behavioral
intentions, into numbers.
Many marketing researchers have
their favorite research approaches or techniques, although different
researchers often have different preferences. Some researchers maintain that
the only way to really learn about consumers or brands is through in-depth,
qualitative research. Others contend that the only legitimate and defensible
form of marketing research involves quantitative measures. Others look to the
more “exciting side” of marketing research, such as focus groups,
using a more qualitative approach.
Give a brief synopsis in your post
regarding my final project topic. My final Project is a Fitness and Dieting
Software for personally customizable fitness and dieting advice as per the
individual’s needs and goals. My Software Company is called “The
BeFit”. Explain the following:
•How will you research your
product or service?
•What types of information will
you ask for?
•Will you use data collected over
a predetermined period of time or interviews conducted with your target
customer base or potential customers?
ScholarMatic: Explanation & Answer
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