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Market Segmentation and Target Marketing – Good or Bad

Market Segmentation and Target Marketing: Good or Bad?

Some critics of marketing have suggested that market
segmentation and target marketing lead to an unnecessary proliferation of
product choices that waste valuable resources.

Are the results of segmentation and target marketing harmful
or beneficial to society as a whole?

Should firms be concerned with these criticisms? Give some
examples to back up your argument either way.

NOTE: Examples and References are a MUST for the above
discussion.

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