Project description
The is a research based essay and a company/products are needed to be chosen to start off the work. I will provide my ideas for the writer in the additional attachments.

Essay title:
Pick a company of your choice. Develop this company’s international marketing programme for a premium product and a mass market product. The international marketing programme for the premium and mass market products should be in different countries. To develop the international marketing programme for both the premium and mass market product, use the concepts and tools discussed in the lectures. This assignment on the development of international marketing programme for both the premium and mass market product should have the following components:
1. A brief introduction to the company and its products (mass and premium)
2. A comparison of host markets’ selection criteria
3. A comparison of host markets’ macro environment
4. A comparison of the 4Ps in the host markets

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