Complete the first four
sections of the marketing

plan (Executive Summary;
Current Marketing

Situation; Target Market,
Customer Analysis,

Positioning; and Objectives
and Issues) as

outlined in the Marketing
Plan Template found on

page 8 of the Marketing
Plan Handbook.

Manulife Insurance (only Insurance) not anything else

Complete the first four
sections of the marketing plan as outlined in the Marketing

Plan Template (i.e.,
Executive Summary; Current Marketing Situation; Target Market,

Customer Analysis,
Positioning; and Objectives and Issues). Although not listed as a

section in the template,
please include a Table of Contents as well.

Please note that when you
submit your interim report, your executive summary will

not be complete (i.e., it will
only summarize the sections assigned above). You will

need to expand it for
Assignment 2. For the purposes of the interim report, keep your

executive summary at one page
or less.

please limit Assignment 1 to 2,000
words(excluding the cover
page, the executive

summary, the table of
contents, the bibliography, footnotes or endnotes, and any

required appendices).

The interim report will be
graded as follows:

TopicWeight

Executive summary and table
of contents
10%

Current market situation *30%

Target market, customer
analysis, positioning*25%

Objectives and issues20%

Presentation, style,
composition, clarity15%

You may incorporate concepts
from the Strategic Managementcourse when you are

preparing the SWOT analysis
for the marketing plan. (market situation)